We value the trust you place in us and recognize the importance of secure transactions and information privacy. This
Privacy Policy describes how Grammer Fashion Internet Private Limited and its affiliates (collectively “Grammer Fashion, we, our, us”)
collect, use, share or otherwise process your personal information through Grammer Fashion website www.grammerfashion.in, its
mobile application, and m-site (hereinafter referred to as the “Platform”).

While you may be able to browse certain sections of the Platform without registering with us, however, please note we do
not offer any product or service under this Platform outside India. Your personal information will primarily be stored
and processed in India and may have data protection laws that are different from those that apply in the country in
which you are located. By visiting this Platform, providing your information or availing out product/service, you
expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and the applicable
service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the
laws applicable to data protection and privacy. If you do not agree please do not use or access our Platform.

Collection of Your Information

When you use our Platform, we collect and store your information which is provided by you from time to time. In general,
you can browse the Platform without telling us who you are or revealing any personal information about yourself. Once
you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are
required and which fields are optional. You always have the option to not provide information by choosing not to use a
particular service, product or feature on the Platform.

We may track your buying behaviour, preferences, and other information that you choose to provide on our Platform. We
use this information to do internal research on our users’ demographics, interests, and behaviour to better understand,
protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may
include the URL that you just came from (whether this URL is on our Platform or not), which URL you next go to (whether
this URL is on our Platform or not), your computer browser information, and your IP address.

We may collect personal information (such as email address, delivery address, name, phone number, credit card/debit card
and other payment instrument details) from you when you set up an account or transact with us or participate in any
event or contest. While you can browse some sections of our Platform without being a registered member, certain
activities (such as placing an order or consuming our online content or services) do require registration. We use your
contact information to send you offers based on your previous orders and your interests.

If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback on the
Platform or the social media handles maintained by us or if you use voice commands or virtual try and buy or similar
feature to shop on the Platform, we will collect that information you provide to us. We retain this information as
necessary to resolve disputes, provide customer support, troubleshoot problems or for internal research and analysis as
permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us
correspondence about your activities or postings on the Platform, we may collect such information into a file specific
to you.

If you enrol into our SuperCoins Loyalty Program or similar programs offered by Grammer Fashion, we will collect and store your
personal information such as name, contact number, email address, communication address, date of birth, gender, zip
code, lifestyle information, demographic and work details which is provided by you to Grammer Fashion or a third-party business
partner that operates online/offline establishments or platforms where you can earn SuperCoins for purchase of goods and
services, and redeem SuperCoins. We will also collect your information related to your transactions on Grammer Fashion platform
and such third-party business partner platforms. When such third-party business partner collects your personal
information directly from you, you will be governed by their privacy policies. Grammer Fashion shall not be responsible for the
third-party business partner’s privacy practices or the content of their privacy policies, and we request you to read
their privacy policies prior to disclosing any information.

Grammer Fashion has onboarded certain third-party business partners on the Platform who specialise in the categories like
travel ticket reservations, booking online movie tickets, paying online bills and more (Ultra-Partners). If you use the
services of Ultra-Partners, you will be redirected to Ultra-Partners websites/applications and your entry to
Ultra-Partners websites/applications will be based on your Grammer Fashion login credentials after seeking your permissions to
share the data further. Grammer Fashion shall not be responsible for the Ultra-Partner’s privacy practices or the content of
their privacy policies, and we request you to read their privacy policies prior to disclosing any information.

Use of Demographic / Profile Data / Your Information

We use your personal information to provide the product and services you request. To the extent we use your personal
information to market to you, we will provide you the ability to opt-out of such uses. We use your personal information
to assist sellers and business partners in handling and fulfilling orders; enhancing customer experience; resolve
disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products
and services; inform you about online and offline offers, products, services, and updates; customize and enhance your
experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions;
and as otherwise described to you at the time of collection of information.

With your consent, we may have access to your SMS, instant messages, contacts in your directory, location, camera, photo
gallery and device information. We may also request you to provide your PAN, GST Number, Government issued ID
cards/number and Know-Your-Customer (KYC) details to: (i) check your eligibility for certain products and services
including but not limited to credit and payment products; (ii) issue GST invoice for the products and services purchased
for your business requirements; (iii) enhance your experience on the Platform and provide you access to the products and
services being offered by us, sellers, affiliates or lending partners. You understand that your access to these
products/services may be affected in the event consent is not provided to us.

In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyse
demographic and profile data about our users’ activity on our Platform. We identify and use your IP address to help
diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and
to gather broad demographic information.

We will occasionally ask you to participate in optional surveys conducted either by us or through a third-party market
research agency. These surveys may ask you for personal information, contact information, date of birth, demographic
information (like zip code, age, or income level), attributes such as your interests, household or lifestyle
information, your purchasing behaviour or history, preferences, and other such information that you may choose to
provide. The surveys may involve collection of voice data or video recordings, the participation of which would purely
be voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we
think you might be interested in and to display content according to your preferences.

Cookies

We use data collection devices such as “cookies” on certain pages of the Platform to help analyse our web page flow,
measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your hard drive
that assist us in providing our services. Cookies do not contain any of your personal information. We offer certain
features that are only available through the use of a “cookie”. We also use cookies to allow you to enter your password
less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most
cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session.
You are always free to decline/delete our cookies if your browser permits, although in that case you may not be able to
use certain features on the Platform and you may be required to re-enter your password more frequently during a session.
Additionally, you may encounter “cookies” or other similar devices on certain pages of the Platform that are placed by
third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as
Google Analytics for marketing and analytical purposes. Google Analytics help us understand how our customers use the
site. You can read more about how Google uses your personal information
here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout. You can also control the use of cookies at the individual browser level,
but if you choose to disable cookies, it may limit your use of certain features or functions on the services.